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The 4 C’s Of Brand Europe’s Emerging ICT Ecosystem

19 October 2011 No Comment

Neelie Kroes in her blogpost about girl power writes: “content production is an important part of the Internet ecosystem”. The first C in the framework of digital activism by Gaurav Mishra.  A first step in answering the question:

“How do we get the European workforce skilled to take part in the future digital economy? How do we ensure that no-one is shut out from these immense economic opportunities?”

The second C of collaboration is discussed in two excellent blogposts, one on The Potential of Adversarial Collaboration:

“if adversarial collaboration is indeed unnecessary in heaven and impossible in hell, we should expect the greatest expected returns in the “murky middle” in which theory-testing conditions are less than ideal but not yet hopeless.”

The other on the subject of how a new Leadership emerges from network culture:

“When people work at a distance, an implicit shift occurs. They have to be trusted to get the work done. Management also shifts from measuring time to measuring results. A new culture emerges. It becomes more trusting. Trust is the glue that holds creative organizations together, not rules and regulations.”

The Third C of community a hot topic in the twittersphere this last weeks:

 ”There have been some superb conversations, especially last week’s #realwplearn on the subject of online
communities and how they can be supported. “

In similar ways we read:


“As networked, distributed workplaces become the norm, trust will emerge from environments that are open, transparent and diverse. As a result of improved trust, leadership will be seen for what it is; an emergent property of a balanced network and not some special property available to only the select few. This shift may give us the real democracy our organizations need to realize their full creative human potential. ”

As Simon Anhalt writes concerning the Brand Europe :

“According to the principle of “the whole is more than the sum of its parts” Europe in theory should score perfectly as well. But if you look at Europe as the totality of its member states the continent struggles. A blurry image creates problems in a world that demands simplification and tangible clichés.”

Which brings us to the fourth C of Collective Intelligence as Jamie Billingham writes in a very complex blogpost on The Role of Diversity in Knowledge Management in anticipation of her twitterchat yesterday with the hashtag #KMers:

How do we optimize the affordances of CI while limiting the factors that inhibit positive CI outcomes?

Abundant signs that this framework is surging are also the Failure Fair in DC, which was received enthousiastically by many bloggers here and @ithorpe here.





Vincent Harris Social media strategist and blogger @topcontent, connect on twitter @hvincentharris or send me an email @ vincentharris@topcontent.biz

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