Articles tagged with: storytelling
content strategie, narrative marketing »
Fear could instead fuel your writing. All your fears can be powerfull components of your writing.
Control, we assume that we are in charge or have to be in charge of the story. If we stick to that we are bound to get stuck. Story has it’s own imperative and it’s own wisdom. Let’ go of control.
Repeat last word that you wrote. Repetition helps to get out of the writers block. Words association, it’s playfull and brings creativity back.
Human beings like routine. Writers like patterns. Routines can be helpfull but not …
narrative marketing »
As I have said earlier storytelling and narrative marketing has become the main ingredient of business development across the globe.
Gemma Went wrote today about the role of social media in brand story telling . What is storytelling should be our first question. What is a story? Once you figured that out you can add the question what is YOUR story?
First, what is storytelling? I formulated my answer a long time ago in a blogpost Narrative marketing like surfing a wave:
“Listening to online conversations, be it on twitter or on facebook or on some online discussion forum, or in a group of bloggers that know eachter, can be like the wave that …